What journalists find most annoying about media spokespeople

Journalists are most annoyed by the dishonesty of the answers. In second place is whitewashing. The accusation that company spokespeople too often deliver puff pieces instead of facts is widespread among media professionals. They are just as often annoyed by complicated authorizations. Over 500 journalists took part in the survey, which revealed that the issue of credibility plays a major role in the relationship between journalists and media spokespeople: almost half of those surveyed are annoyed when communications managers are dishonest and inauthentic (49%). The survey participants are also annoyed that they are too often given puff pieces instead of facts (46%). They are just as annoyed by time-consuming authorizations (46%) and the silence of media spokespeople is also a cause for criticism. 39 percent of respondents complain that company spokespersons do not respond to their inquiries. 36 percent find it annoying that they cannot be contacted after a media release has been sent out, while almost a quarter of respondents criticize unprofessional media material (24 percent). The more experienced the editor, the more critical the view of PR content: while only nine percent of those just starting out in their careers (1-5 years of professional experience) are annoyed by poor media releases, the figure is 38 percent for journalists with 11-15 years of professional experience: Only just over one in ten still feel disturbed by this (13 percent). Legal interventions are also rarely a cause for annoyance: A meagre eight percent of survey participants find it annoying when media spokespeople threaten to call a lawyer.Top 10: What journalists find most annoying about media spokespeople1. No authentic, honest statements: 49 percent2. Praise instead of facts: 46 percent3. Complicated authorizations: 46 percent4. No response to inquiries: 39 percent5. Not being available after sending a media release: 36 percent6. Unprofessional media material: 24 percent7. Lack of support with research: 15 percent8. Following up media releases by telephone: 13 percent9. Threatening to call a lawyer: 8 percent10. Requesting specimen copies: 4 percent