Is TV advertising at its end?

TV viewing behavior has changed dramatically in recent years. People are watching more and more time-shifted TV and also using other devices (second screen). Streaming services such as Netflix are also on the rise. What does this mean for TV advertising? Is it still possible to reach today's generation with traditional TV commercials? Take part in our survey now!>> To the survey <<About MK OpinionEvery month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.