New educational offers for the fall

Back to school - not only children, but also many adults find themselves back in school after the summer vacation. "MK Marketing & Kommunikation" has compiled a selection of new, renewed or expanded seminars, courses and training programs for the coming fall semester.Preparation for PR examWith a firework display of new further training courses, the Sawi after the summer break. At the beginning of September, the first class of students will start the newly launched "PR specialists" course at the headquarters in Dübendorf near Zurich. It lasts twelve months and serves as preparation for the federal PR specialist certificate. "We expect participants to have successfully passed the Markom admission exam and have two to six years of professional experience in PR or a related industry," says Sibylle Valeggia, Head of Sawi German-speaking Switzerland.How to get a product to the customer efficientlyIn mid-September, Sawi Zurich and Bern will launch a one-month "Sales Power Training" course for the first time. Participants will learn how to get a product or service to the customer as quickly and efficiently as possible. The course is intended to provide the necessary know-how in a very application-oriented way to design sales processes in such a way that they delight customers and thus bring the company the desired success. "The course is aimed at all people who are involved in or accompany the sales process. It is also aimed at people who have already completed sales training and would like to update their skills in a short course," says Sibylle Valeggia.Bringing communication up to dateAt the end of August, Sawi will be launching its first "Corporate Communication and Brand Management" course, again in Zurich and Bern. "This very practice-oriented course helps participants to build on their practical knowledge with a theoretical foundation and brings them up to speed with the latest communication and branding know-how in a short space of time," explains Sibylle Valeggia. "We have even been able to attract exciting luminaries from the Swiss communication scene for this program, who explain and illustrate the economic, legal and strategic contexts that provide the background to all management tasks in communication." The "Corporate Communication and Brand Management" course is open to people who have been working in the field of communication for several years, have management responsibility and want to take up a management position in a company.Gaining a foothold in media productionWith three new courses, the KV Zurich Business School (KVZBS) in the second semester of 2017, one of which is the "Publisher Basic" course. It aims to teach the skills required for practical work in prepress. "Here you learn about general and basic areas of application for InDesign, Photoshop, Illustrator and Acrobat in a practical way," says Michael Broglin, Head of Marketing, Sales and Communication at the KVZBS. No previous training is required to register for this course. "Career changers who want to gain a foothold in media production will receive a broad and practical introduction here."Writing for the webCommunicating means speaking, conferring, negotiating and tacticking skillfully. Today, you also have to communicate extremely effectively in writing. Among other things, the Migros Club School convey. With the first start date of October 2, 2017, the institute is launching its brand new course "Writing for the web - convincing online with effective texts" in the second semester of education. Ursula Brunner, Project Manager Management and Business at the Club School, explains the motivation behind the launch of the course: "Attractive and exciting content as well as comprehensible texts are the basis for professional online communication. The continuing education program aims to provide participants with immediately applicable knowledge for effective online communication. In five modules, they receive valuable feedback on their texts from proven text and web professionals. "As a result, participants gain access to a larger, more attentive audience, learn to plan targeted content, write inspiring texts and publish them in the appropriate channels. The Migros Club School's target audience for this course are online, marketing and communication managers, company owners, self-employed people or people who write and edit texts for the web in their day-to-day work.