The secrets of sales doublers

Despite the vast amount of academic literature on marketing and sales, in practice it is surprisingly simple techniques that determine success. Roger Rankel has compiled a large number of practical tips and original examples for this book. He also tries to give the whole thing a systematic order. He calls the nine chapters secrets. They always sell well. But the truth is that the vast majority of innovations in business models and marketing strategies arise from the adaptation of already known concepts, and from this point of view the book is a valuable collection of material. Rankel quite rightly states that in this day and age, you can't know enough tricks of the trade, no matter how old or well-known they are. After all, this is the stuff that your own original marketing recipe is made of. Of course, the sales pitch tricks presented here only work as long as the customer doesn't recognize them as such. getAbstract recommends this book to anyone working in sales and marketing.getAbstract rating: 8Feasibility: 8   Degree of innovation: 7Style: 9

Publisher: GABAL VerlagYear of publication: 2017Pages: 192ISBN: 9783869367484