How companies can make their website fit for the digital age
Editorial
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July 3, 2017
No company can afford not to deal intensively with the diverse requirements of digital transformation. In addition to a comprehensive bundle of organizational and cultural changes and the testing of new business processes, the technological fitness of websites must also be significantly expanded. AcquiaThe Digital Experience Company, together with customers, has gathered extensive experience in taking stock, implementing the first steps and continuously developing the basic technological features of websites. One of the results of this is four tips for increasing the efficiency and effectiveness of websites.1. introduce continuous delivery processesTo enable companies to implement new requirements agilely and quickly and provide new and enhanced functions, they should establish DevOps processes and use suitable continuous delivery tools. In traditional environments, inconsistencies often occur when program code is updated in several places at the same time. By integrating development and operations, continuous delivery tools help developers to increase their efficiency, provide new solutions and improvements much faster and shorten release cycles.2. continuously optimize content personalizationPersonalization technologies provide key building blocks for improving the customer experience, intensifying interactions with users and increasing the conversion rates of online stores. The decisive factor here is that content - depending on an existing and constantly updated user or 360-degree customer profile - is delivered in a personalized manner. In this context, Acquia recommends following the B2One model. B2One means that there is no longer any difference between B2B and B2C communication and that communication is tailored to the individual user.3. consider micro-interactions in web designMicro-interactions are the small details of a website that ultimately determine its success. For a consistent and successful customer experience, it is crucial that users are able to find the content they are looking for straight away and carry out the desired action quickly. In this context, the close integration of content and commerce is particularly important in online stores. The way in which micro-interactions can be carried out on a wide variety of mobile devices, such as wearables, plays an important role. In addition, digital voice assistants such as Alexa are becoming increasingly important as an interface between the user and a content platform.4. build a digital infrastructure platformThe implementation of digital transformation opens up new opportunities for companies to integrate suppliers and business partners into value creation processes and establish customer-centric business models. The technological foundation for this is provided by an agile, digital infrastructure platform. It provides all the tools needed to digitize everything that can be digitized and to network everything that can be networked. The digital infrastructure platform provides the necessary building blocks for the implementation and continuous development of new business processes and models. "Before companies start their digital transformation, they should complete a fitness check. Only those who know where there is the greatest need for action can start in the right place, prioritize the individual projects with a view to increasing efficiency and effectiveness and develop an agile strategy," says Sebastian Bach, Enterprise Account Executive at Acquia. "In workshops, we work with companies to identify growth potential in the digital world, help them to realize it and support them in implementing all the technological and organizational changes during their digital journey."
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No company can afford not to deal intensively with the diverse requirements of digital transformation. In addition to a comprehensive bundle of organizational and cultural changes and the testing of new business processes, the technological fitness of websites must also be significantly expanded. AcquiaThe Digital Experience Company, together with customers, has gathered extensive experience in taking stock, implementing the first steps and continuously developing the basic technological features of websites. One of the results of this is four tips for increasing the efficiency and effectiveness of websites.1. introduce continuous delivery processesTo enable companies to implement new requirements agilely and quickly and provide new and enhanced functions, they should establish DevOps processes and use suitable continuous delivery tools. In traditional environments, inconsistencies often occur when program code is updated in several places at the same time. By integrating development and operations, continuous delivery tools help developers to increase their efficiency, provide new solutions and improvements much faster and shorten release cycles.2. continuously optimize content personalizationPersonalization technologies provide key building blocks for improving the customer experience, intensifying interactions with users and increasing the conversion rates of online stores. The decisive factor here is that content - depending on an existing and constantly updated user or 360-degree customer profile - is delivered in a personalized manner. In this context, Acquia recommends following the B2One model. B2One means that there is no longer any difference between B2B and B2C communication and that communication is tailored to the individual user.3. consider micro-interactions in web designMicro-interactions are the small details of a website that ultimately determine its success. For a consistent and successful customer experience, it is crucial that users are able to find the content they are looking for straight away and carry out the desired action quickly. In this context, the close integration of content and commerce is particularly important in online stores. The way in which micro-interactions can be carried out on a wide variety of mobile devices, such as wearables, plays an important role. In addition, digital voice assistants such as Alexa are becoming increasingly important as an interface between the user and a content platform.4. build a digital infrastructure platformThe implementation of digital transformation opens up new opportunities for companies to integrate suppliers and business partners into value creation processes and establish customer-centric business models. The technological foundation for this is provided by an agile, digital infrastructure platform. It provides all the tools needed to digitize everything that can be digitized and to network everything that can be networked. The digital infrastructure platform provides the necessary building blocks for the implementation and continuous development of new business processes and models. "Before companies start their digital transformation, they should complete a fitness check. Only those who know where there is the greatest need for action can start in the right place, prioritize the individual projects with a view to increasing efficiency and effectiveness and develop an agile strategy," says Sebastian Bach, Enterprise Account Executive at Acquia. "In workshops, we work with companies to identify growth potential in the digital world, help them to realize it and support them in implementing all the technological and organizational changes during their digital journey."
