Swiss Marketing: Andreas Balazs new member of the Board of Directors

The BallyHouse in Schönenwerd offered over 60 participants the opportunity to look back on the past financial year and discuss the future in an inspiring historical setting. "We have great respect for the courageous achievements of pioneers like Eduard and Arthur Bally. However, today's market dynamics are forcing us to constantly scrutinize what was once tried and tested and to take a very close look at the future," said Dietger Löffler, member of the Board of Directors, who chaired the delegates' meeting in place of Uwe Tännler, who was unable to attend. He referred to digitalization, which is also becoming an enormous challenge in marketing and sales.Swiss Marketing is facing up to the rapid changes in the environment with dynamic confidence. One focus is on dual education and the variety of examinations on offer in the marketing and sales professions. The commitment to education can only be provided by a strong and efficient association, Löffler recalled, and under the agenda item "Supplementary election", the delegates' meeting elected Andreas Balazs (1965) as a new member of the Board of Directors. As an independent entrepreneur, he supports, advises and coaches various companies, primarily in the fast-moving consumer goods (FMCG), retail, IT and education sectors. Andreas Balazs has been a member of the Examination Board for Marketing Specialists since 2003 and its Chairman since 2008. Dietger Löffler: "We are delighted that we have been able to recruit Andy, a proven expert in the educational landscape and examination system in marketing and sales, and warmly welcome him to the Central Board.