Influencer fever: Do you have it too?

Companies are increasingly turning to influencers to appeal to the younger generation, and influencer marketing has actually been around for some time. Working with influential people to promote a company's products and services is an archetypal system that has now been transferred to the online world. Today, influencers are on YouTube, Instagram and Snapchat. And they are used to draw attention to the company - do you also rely on influencers? With what goal and on which channels? Answer the questions in our survey:>> To the survey <<Don't know exactly what influencer marketing is and what the possibilities are? MK explains this in the cover story of the issue MK 6/7which will be released on July 7.About MK OpinionEvery month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.