On a car hunt through Switzerland

The blue woolly hat over the car is Zurich Insurance's well-known motif, which is at the heart of the campaign: the car protected by a blue woolly hat. And it is being hunted in the newly developed "Car Hunt" app. Over 30,000 cars have been hidden throughout Switzerland. The aim is to track them down using geolocation and mark them virtually with a blue woolly hat to protect them.

The "Car Hunt" app can be used to find the hidden cars using geolocation, and the virtual car hunt runs from June 5 to July 2, 2017 and is available in the App Store and on Google Play. In addition to many instant prizes, there is a wellness weekend and tickets for the Spengler Cup to be won. The main prize is a new VW Beetle, which will be raffled off among all participants.

Once found, the car has to be covered with the woolly hat, and the campaign was conceived in collaboration with the agency network IPG/FCB Zurich and the company "&samhoudmedia".