Good career opportunities for practitioners

A good 100 guests of the SMI Swiss Marketing Institute AG listened spellbound to the presentations of the two prominent speakers Hansueli Loosli and Alec von Graffenried. SMI invited its current and former students, lecturers, partners and friends to the Schweizerhof Hotel in Bern on May 4 for an educational event.From KV apprentice to Group managerHansueli Loosli, who has developed from a commercial apprentice at the Association of Agricultural Cooperatives (now fenaco) via various stations such as ABB, Mövenpick or Waro to Group Manager of Coop and is currently involved as Chairman of the Board of Directors of Coop and Swisscom, gave an entertaining account of his career. He is convinced that one can only be successful in professional life with commitment and passion for the job. He also called for care to be taken of Switzerland's dual education system. From many conversations abroad, he knows that Switzerland is envied by many countries for this system.Setbacks are instructiveThe mayor of Bern, Alec von Graffenried, presented his academic career up to becoming a professional politician. According to his explanations, this was by no means a straight line, but he always listened to his gut feeling when making career decisions. He added that one should not be afraid of failure. Nicole Spycher, Managing Director of Swiss Marketing Institute AG, was very pleased with the successful event: "It is great that so many committed professionals accepted our invitation. As a further education institute in the field of marketing, sales and communication, it is important for us to show the diverse and promising career opportunities that the Swiss education system offers for professionals."

Alec von Graffenried, Nicole Spycher and Hansueli Loosli.