The psychology of persuasion

In this book, Robert B. Cialdini shows how easily we can be seduced and manipulated. And not because we are stupid or careless, but because professional seducers exploit our internalized rules of thumb, beliefs and principles. The psychologist Cialdini has gained his insights not only through the evaluation of numerous studies, but also through participant observation, by training himself as a salesman and advertiser and gaining experience in these professions. He distils six principles of seduction and their individual variations. While these principles are quite effective on their own, their effect is multiplied by certain combinations. The author presents his findings in a detailed and understandable way and illustrates them with numerous examples from many areas of life. getAbstract recommends this longseller - which, contrary to the title, is not about persuasion but about manipulation - to all people who want to learn the tricks of the manipulators in order to protect themselves from them.getAbstract rating: 7Implementability: 7Innovation level: 7Style: 8

Publisher: HogrefeYear of publication: 2017Pages: 394ISBN: 9783456857206