Pre-suasion

Do you consider yourself to be a helpful person? Who wouldn't like to say that about themselves? Most people will be all too happy to answer in the affirmative - and then find it difficult to refuse to take part in the subsequent survey. Robert Cialdini presents these and other techniques in his book. He also explains the psychological basis of why people function in this way and how this principle can be exploited. He repeatedly points out that the unethical use of these techniques is not worthwhile. However, he has to admit to himself that, compared to his book The Psychology of Persuasion, there are not many excuses as to why else he might have written Pre-Suasion, if not to specifically influence the interlocutor. getAbstract recommends the book to all salespeople and negotiators who want to increase their approval rate - and to anyone who wants to see through corresponding strategies more easily.getAbstract rating: 8Implementability: 8Innovation level: 7Style: 8

Publisher: Campus VerlagYear of publication: 2017Pages: 343ISBN: 9783593505077