ADC Switzerland: 5 Gold and one Evergreen

ADC Switzerland President Frank Bodin welcomes the guestsWhen the leading creatives of the Swiss communications industry meet, the focus is on top quality. This year's Creative Week at the Zurich University of the Arts once again provided the ideal setting for this, during which not only first-class speakers such as Jessica Walsh and Paul Snowden revealed their secrets of success, but also the top-class jury of the ADC Switzerland Under the direction of ADC Switzerland President Frank Bodin, 27 jurors - including film director Michael Steiner and comedian Dominic Deville - assessed a total of 655 works. Very few made it to the top, namely only the best of the best - and in a wide variety of categories. "The judging was fair. There were no injuries. There were heated discussions and arguments in the search for the good and the best," says jury chairman Frank Bodin.The gold winners- "HC Davos - Bandenbingo" by FCB Zurich, category Promotions & Events- "Kunstmusem Basel - Lichtfries" by iart ag, category Creative Media- "SWISS - Made of Switzerland" by Publicis, category Photography & Illustration- "Tier im Recht - Müllsäcke" by Ruf Lanz, category Posters- "Open Air Gampel" by Shining Pictures, category FilmsEvergreen winner- "WOZ - Make up your own mind" by Leo BurnettTwo new categoriesFor the first time, the ADC Awards judged the PR category, i.e. work that was conceived and realized with the aim of achieving a positive reaction in the media or with the involvement of the media. The two best works each received a silver medal:- "Love Life 2016" by Rod Kommunikation- "Search racism. Find truth" by FCB ZurichThe Zurich University of the Arts also produces top quality work. Two students were honored by ADC Switzerland:- "Highweh" by Marlo Limacher- "The Wild Werner" by Alun Meyerhans and Michael Schwendinger