Content marketing: How the best customers find you

Is the era of "I'm so great" advertising coming to an end? At first glance, it may not seem like it, but successful companies are increasingly focusing on "content" - content that is actually relevant to their target group. The calculation behind it: Anyone who establishes themselves today as a provider of free information and tips will be the first port of call tomorrow for a product purchase from the respective sector. Marketing and sales professional Stephan Heinrich speaks from experience and describes comprehensively how the work on website, search engine optimization and mailings succeeds and why it pays off. However, the variety of topics covered is at the expense of depth and systematics. getAbstract therefore recommends this book primarily to beginners who want to get an overview of the possibilities of content marketing.getAbstract rating: 7Implementability: 7Innovation level: 7Style: 6

Publisher: Springer GablerPublication Year: 2017Pages: 200ISBN: 9783658138981