Displays that you feel

A trailer for the movie "Jason Bourne" was developed with Touchsense, which uses Immersion's haptic technology to create mobile video ads that appeal to the target audience's sense of touch to build an even closer connection. Teads will offer TouchSense ads on its mobile advertising platform, allowing advertisers' brand messages to literally build more touchpoints with the target audience.The development of the new ad format is based on a study by Research Now, which showed that TouchSense ads perform better than standard mobile ads in terms of ad perception, engagement and purchase intent. The new format offers more engaging ad experiences for consumers as they appeal to the senses of sight, hearing, movement and now touch.Further results of the investigation were:- TouchSense ads deliver more engagement. Touch successfully attracts users' attention and increases ad perception by 75 percent.- TouchSense ads influence purchase intent. Because touch significantly improves engagement and interaction, purchase intent is increased by 41 percent.- TouchSense ads improve the perception of the ad experience. More than three-quarters of respondents thought touch ads were more engaging, and 70 percent said touch would make ads more interesting.An example shows Immersion on their site with the trailer for the movie Jason Bourne.