The best Swiss posters

Markus Ehrle (CEO APGISGA), Danielle Lanz (advertising agency, Ruf Lanz AG), Dr. Gieri Bolliger (Stiftung für das Tier im Recht), Christian Brändle (jury president) This year's "Poster of the Year" goes to an emotional poster campaign from the Ruf Lanz advertising agency. Animals are often disposed of like garbage by their masters. This tragic reality in many households is depicted on the posters of the Animal in the Law Foundation in an excellent creative way and raises awareness of animal cruelty. "The "Animals like garbage" series makes injustice visible, triggers emotions, appeals to our conscience and activates us," said jury president Christian Brändle. The jury therefore chose the campaign as the winner of the year.Surprise moments during the award ceremonyThe expert jury, consisting of 20 renowned members from advertising, culture and design, had previously made a shortlist from over 340 submitted poster subjects: The secret shortlist served as the basis for awarding the prize. A total of 14 works were awarded prizes at the "APG|SGA Poster Night" on March 9, 2017 in the newly opened Samsung Hall. It was not only the competition entries that provided surprises, but also the new stage design. Together with Nicole Mettier and Georg Vogel, Marcel Weiss staged the nominated posters in handmade paper and cardboard scenarios. This so-called "stop-motion technique" brought the world of outdoor advertising to life and transported the audience into a new dimension.Dinner party for the poster celebritiesRöbi Koller hosted the show and guided the guests through the evening under the motto "Experience Out of Home". For the show act, the tango couple Annatina Luck and Daniel Aranda and the musician Christine Schmid slipped into the role of street artists. The winners of the biggest poster competition were then celebrated in a relaxed atmosphere at the dinner party. The themed buffet was based on a street food festival, with various "market stalls" offering culinary delicacies to discover and feast on. Winners, jury and over 350 guests - including well-known personalities from the advertising industry - celebrated the Poster Night until late at night.THE WINNERS