Which logo suits whom?

The logo of the aid organization WWF arouses emotions.The design experts 99designs have created a list of which logo type suits which company:1. monogram logos (or lettermarks)BM, HBO and RTL are just a few examples of companies that have taken advantage of the abbreviation of a long company name by using it for brand identification. Since a few letters here stand for an entire company, it's especially important to choose a font that not only showcases the company, but is also very legible - even if it's greatly reduced in size for a business card, for example. As a young company whose name is still largely unknown, you should write the full name under the abbreviation to promote branding. 2. company lettering (or word marks)In this case, the full company name serves as the logo. This way of presentation is preferred especially by companies that have short names like Google or Visa. They benefit from the fact that the name is well remembered by the target group. If, in addition, a typography is added that optimally conveys the core message of the company, the perfect basis for a high level of recognition is given. 3. logo symbols (or figurative marks)Figurative marks are what people first think of when they hear the term logo: a pictorial sign or graphic-based design. Examples include the "bitten" Apple apple or the chirping Twitter bird - these symbols stand for the companies. One look is enough to be able to assign the respective image to a company. A real figurative mark should also work without an explanatory caption, which makes it a difficult type of logo, especially for young companies. Those who still muster the courage should think about the broader meaning of the image: is it meant to play with the company's own name (like John Deere with the deer logo)? Is there a deeper meaning to be conveyed (like the ghost on Snapchat revealing what the product does)? Is there an emotion to be evoked (like WWF with their stylized panda)? 4. abstract logosAbstract logos are a special form of figurative mark. The striped Adidas flower, the split Pepsi circle or the star-shaped BP logo are among the most prominent examples of this category. In contrast to the classic figurative mark, you can create something completely unique that becomes a symbol for the brand. Cultural meanings or influences do not matter. Just as a young company can be charged with its own ideas and ideals, a logo can be created in the same way.   5. mascotThe mascot is usually a colorful funny character that becomes the ambassador of a brand. A popular example is Colonel Harland D. Sanders, who smiles at fast food lovers from the KFC logo. This logo type is mainly used when companies want to create a soothing atmosphere and families and children are part of the target audience.   6. the combination logoAs the name suggests, this is a combination of a wordmark or lettermark logo and a figurative mark, an abstract logo or mascot. The text and image work together, reinforcing the brand. The advantage is that as the company becomes more widely known, both the wordmark and the figurative mark can be used separately without sacrificing recognition. For example, the crocodile on a polo shirt can be clearly assigned to the Lacoste brand without having to include the name underneath. In addition, combinations in particular can be better protected because together they form a unique image.  7. the emblemBadges, seals and coats of arms are classic examples of an emblem. They all have in common that they consist of a symbol with picture and text parts. In this way, they create a traditional impression and are therefore often the first choice for schools, authorities and organizations. Despite the classic style, companies like Starbucks or Harley-Davidson manage to give their emblems a contemporary look. If an emblem is chosen as a corporate logo, it is important to realize that it may not be suitable for all branding materials: On business cards, it might be too small and therefore illegible. An emblem may also be lost on caps or shirts, which is why you should pay particular attention to simplicity in the design in order to achieve a clear, meaningful look.