1. hire professionalsCorporate videos in which a company presents itself to the outside world must be professional. Companies often play with the idea of recording such videos themselves, because they then supposedly appear more authentic. However, looseness and authenticity must be actively created - and only professionals can do that. That's why production should be outsourced to specialized service providers.2. do not save at the wrong endWhen choosing a service provider, many so-called "VJs" are tempting - individuals who take over everything at low prices. However, professional videos require a wide range of specialized know-how. A good cameraman is rarely also a good editor or presenter. That's why it's important to make sure that the service provider is sufficiently specialized, and not just to look at the costs. Otherwise, you're likely to end up with a standardized video.3. less is moreWhen a video is produced about a company, it is tempting to include as much information about the company as possible: the history, all locations, statements by the management, awards, equality, diversity, and so on. But this dilutes the key messages and doesn't get through to the viewer. It's better to have several short videos on the various topics.4. support employee-generated contentWhen it comes to videos for internal communication, companies should definitely allow their employees to record them themselves with their smartphones. Short snippets of film that employees share on the intranet or via internal social networks don't have to be perfectly lit, nor do they need an editorial structure. More importantly, when employees record them themselves, it boosts engagement quite a bit.5. the sound makes the musicHowever, there is one thing that companies should be aware of with these employee videos: While employees' devices usually deliver good image quality, their microphones often can't be relied upon. And if not everything can be clearly understood, the flow of information is cut off. That's why it's a good idea to provide employees with high-quality microphones that they can plug into their devices and that ensure optimal sound.The tips were developed by the production company Movingimage given. This immediately shows an example of a professionally produced corporate video: http://bit.ly/2l76AY8
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1. hire professionalsCorporate videos in which a company presents itself to the outside world must be professional. Companies often play with the idea of recording such videos themselves, because they then supposedly appear more authentic. However, looseness and authenticity must be actively created - and only professionals can do that. That's why production should be outsourced to specialized service providers.2. do not save at the wrong endWhen choosing a service provider, many so-called "VJs" are tempting - individuals who take over everything at low prices. However, professional videos require a wide range of specialized know-how. A good cameraman is rarely also a good editor or presenter. That's why it's important to make sure that the service provider is sufficiently specialized, and not just to look at the costs. Otherwise, you're likely to end up with a standardized video.3. less is moreWhen a video is produced about a company, it is tempting to include as much information about the company as possible: the history, all locations, statements by the management, awards, equality, diversity, and so on. But this dilutes the key messages and doesn't get through to the viewer. It's better to have several short videos on the various topics.4. support employee-generated contentWhen it comes to videos for internal communication, companies should definitely allow their employees to record them themselves with their smartphones. Short snippets of film that employees share on the intranet or via internal social networks don't have to be perfectly lit, nor do they need an editorial structure. More importantly, when employees record them themselves, it boosts engagement quite a bit.5. the sound makes the musicHowever, there is one thing that companies should be aware of with these employee videos: While employees' devices usually deliver good image quality, their microphones often can't be relied upon. And if not everything can be clearly understood, the flow of information is cut off. That's why it's a good idea to provide employees with high-quality microphones that they can plug into their devices and that ensure optimal sound.The tips were developed by the production company Movingimage given. This immediately shows an example of a professionally produced corporate video: http://bit.ly/2l76AY8 
