Study in Basel confirms high effectiveness of public transport advertising

Almost 80 percent of people who travel in Basel's city center at least once a week use streetcars and buses. Thanks to this figure, advertising on and in public transport vehicles is highly effective: "From a campaign duration of just two weeks, poster advertising on public transport achieves the same results as a traditional poster," says Thorsten Stutzmann, head of the study. "This at significantly lower prices and greater variety". The range of classic poster formats (F200, F12 and F24) on means of transport reinforces this effect: national poster campaigns in Basel can be supplemented or even replaced by streetcar and bus advertising without high additional costs, and the interior of the vehicles also offers various opportunities for attractive advertising formats. "No other medium offers better combination possibilities," says study director Thorsten Stutzmann with conviction. Hanging boxes with Flyer dispensers or the brand new HangTags to go are just two examples of this - with a decisive advantage over traditional advertising formats: "The public transport formats in the interior are very well received by passengers," says Thorsten Stutzmann. This also applies in particular to the Digital screen advertising in streetcars and buses. "This will reach 69% of Basel's total population per week". The high degree of flexibility in controlling the advertising offers additional benefits for advertisers. Managing Director Hans-Georg Bell comments: "We are very pleased with the very good results of the City Kanal Basel. The above-average coverage of the Basel fleet guarantees enormous advertising pressure. 480 screens have already been installed, which corresponds to almost 80% of the planned 612 screens. This puts us 20% ahead of schedule. So anyone who books now will benefit greatly!"Download: Detailed study results.