More success through the right service communication

Communication specialists Sabine Hübner and Reiner App describe their book as a "storybook with essay character". In 18 entertaining chapters, they herald a new era for corporate communication: consumers today are better informed than ever, mass marketing with a watering can no longer works. What is needed instead is a fusion of service and communication. The authors also do not follow the watering can principle when presenting this concept, but rather use a droplet system: here a droplet of theory, there a droplet of practice, and at the end of the book you are wetted, if not soaked with knowledge. The collection of examples reads well, but the explanations of cause and effect remain superficial. Did the Schlecker empire really go under because the boss hid behind gray concrete walls from his customers? getAbstract says: Customer communication may not be quite as existential as it is propagated here, but it is undoubtedly important. A book for service newcomers and industry veterans who want to treat their customers in a more contemporary way.getAbstract rating: 6Implementability: 6Innovation level: 7Style: 6

Publisher: Redline VerlagYear of publication: 2013Pages: 254ISBN: 9783868813364