Original sound: Bern Ziesemer

"Too many publishing managers behave as if they were editors-in-chief. And too many editors-in-chief act as if they were publishing managers." Some "young publishing managers and management consultants who are currently cavorting in publishing houses" make him "gag". Among them are "too many cultural illiterates who have long since stopped reading newspapers but want to explain to us how to make a newspaper". When Handelsblatt was looking for consultants, the "intellectual dullness, economic superficiality and moral impertinence" of many of the presentations from companies applying for the job could no longer be surpassed. There is a "strange mixture of bullshitting and masochism" in print media. Bullshitting is "selling every cost-cutting measure for one's own brands as a major publishing act" instead of calling them what they are: cost-cutting measures. The masochism was expressed, for example, in an article in Wirtschaftsjournalist, which stated that there is no industry that is as conservative and hostile to innovation as the media industry.