MK thought leaders reveal key marketing trends

Samy Liechti, founder of Blacksocks, winner 2015 in the "Client" category:"Marketing becomes a feed. You always have to be at the top at the right time."Bertrand Blancheton, Digital Influencer, winner 2016 in the "Client" category:"Email automation is the next thing, and dealing with CRM systems is essential."Peter Metzinger, Business Campaigning GmbH, winner 2015 in the "Service provider" category:"Chatbots will increasingly complement websites because they can present large amounts of information in a user-friendly way and convey it in the way people are used to: in dialog. Voice First will flank and reinforce this development, as it allows users to explore entire websites on the move without having to read."Ewa Ming, Ming Agentur AG, winner 2016 in the "Service provider" category:"Companies are having to deal more and more with artificial intelligence in order to be able to cope with the growing volumes of data."Manuel P. Nappo, HWZ, winner 2015 in the category "Research/Teaching/Associations":"Marketing should rely more on artificial intelligence to better understand customer behavior and customers."Thomas Hutter, Hutter Consult GmbH, winner 2016 in the category "Research/Teaching/Associations":"TV ratings should be determined on the basis of facts rather than projections. In two years' time, we will have noticed how much TV reach has collapsed by then."Find out more about the winners here (2016) and here (2015).