The top 5 trends in e-commerce in 2017

Rapid technological progress is constantly opening up new opportunities in online retail and is having a lasting impact on shopping behavior. What will be particularly important in 2017? Here are five trends that will make their way into e-commerce this year.1. dynamic contentDynamic content is becoming more important than static content on product pages. Dynamic content includes images and videos posted by shoppers, customer reviews or information bots. Static content is primarily the item description provided by the store.2. individual deliveryNew options are constantly opening up for the delivery of goods. Same-day delivery and depositing parcels at selected locations are particularly popular at the moment. Whether it's a car trunk, special parcel boxes for bulky goods or private mini packing stations directly at the front door - there are no limits to your imagination.3. interaction in real timeSpontaneous interaction between stores and customers, but also among customers, continues to increase. This takes place on the store side in the form of live chats or question and answer systems (Q&A), in which frequently asked or answered questions are highlighted.4. facilitate mobile shoppingThe trend towards shopping on mobile devices such as smartphones or tablets continues unabated. However, as typing on small keyboards is somewhat more difficult, there are prospects for solutions that relieve customers of work. This could be, for example, a collective login to store in different stores using data already stored.5. customized offersThe data that potential buyers leave behind on the Internet (e.g. on Facebook) allows advertising offers to be tailored more and more precisely to target groups. Keyword "shopping in the filter bubble". This is certainly a controversial trend from a data protection point of view. However, the technical possibilities are there. It is therefore important to keep an eye on this topic.