Thinking through the ceiling

Is design thinking a way forward for companies? Economist Juergen Erbeldinger and journalist Thomas Ramge initially locate this new thinking method very pragmatically in everyday office life. They recommend post-its for sketching ideas, suggest magazines and plasticine as materials for building prototypes and promote a repurposed office as a workshop location. The authors illustrate their explanations with vivid examples from project development. However, due to the practical relevance, they forget to outline the concept of design thinking in detail. Although the theory behind the practice is easy to grasp, even the lively design of the volume by typographer Erik Spiekermann cannot hide the fact that some of the explanations remain superficial. Unfortunately, all that remains of the announced revolutionary approach with the potential to change corporate culture in this book is a method for conducting workshops, which is certainly worth recommending.getAbstract recommends the book to all project developers and open-minded managers who want to embark on a search for new ideas with their team.getAbstract rating: 7Feasibility: 8   Degree of innovation: 8Style: 6

Publisher: Redline VerlagYear of publication: 2013Pages: 222ISBN: 9783868814798