How does system come into the internal communication?

"Internal communication" - does anyone really care? Oh yes, more and more, say communications experts Ulrike Führmann and Klaus Schmidbauer. The more the value of corporate culture is recognized, the more important IC becomes as its most important tool. However, this also increases the requirements: In order to achieve good results at the interface between management and employees, it takes more than service by the book - especially when it comes to activities that are hardly defined anywhere precisely. Everything stands and falls with a suitable, well thought-out communication concept. The authors of this book explain how to develop this step by step, how to research it inside and outside the organization and how to finally bring it down to earth. In doing so, they pretty much fulfill what the title promises. However, detailed instructions on how to set up a social intranet, for example, are better looked for elsewhere. getAbstract recommends this book to internal communication managers who want to professionalize their area.getAbstract rating: 6Implementability: 7Innovation level: 5Style: 7

Publisher: Talpa-VerlagYear of publication: 2016Pages: 272ISBN: 9783933689153