What is pogo sticking?

Pogo sticking can mean more than hopping around on a jump stick.Pogo sticking describes the activity of a user when he clicks on a search engine result and immediately switches back to the search engine. The user therefore only stays on the homepage for a moment. The reason for this can be that the clicked homepage does not meet the requirements of the search or offers too little information content. This behavior results in a low ranking of a homepage. Websites with high information content have a lower pogo stick rate on average.Source: http://www.onlinemarketing-zentrum.ch