The "I" in the Spotlight: Micheline Calmy-Rey and Günther Jauch on DirectDay

Günther Jauch in conversation with Stephan KlapprothDo you have to be a narcissist to achieve attention? What is the price of a life in the public eye? Why do many companies rely on celebrity brand ambassadors? These questions were the focus of this year's DirectDay on November 22 in the Kursaal Bern. Among other things, they were discussed in two panel discussions with Roger Schawinski and Bernhard Russi, as well as with Prof. Dr. Lucia Malär, lecturer in brand management, advertiser Geri Aebi and Nicolas Schibler, COO Marketing and Sales at McOptic.The approximately 1,000 participants at the event listened with rapt attention to former Federal Councillor Micheline Calmy-Rey's presentation on self-marketing in politics and how to give your country a face. Another highlight of the day was the appearance of surprise guest Günther Jauch, who answered moderator Stephan Klapproth's questions with a great deal of mischievous humor.Time for encountersDirectDay is Swiss Post's largest business customer event and offers guests the opportunity to cultivate their network and acquire knowledge on dialog marketing, communication and management topics.Impressions at www.post.ch/directday.