Wanted: the best Swiss rebrandings

Bye bye "Orange": the Swiss mobile network operator has been called "Salt" since April 2015. Image: Promotion-Tools AGA rebranding can be a great opportunity for a company, but also a risk. Time and again, companies change their brand in order to take a new direction or even to rid the company of a bad image from the past.MK has selected six Swiss rebrandings that were recently carried out and caused a stir:- "Orange" becomes "Salt"- UPC Cablecom becomes UPC- Hiltl rebranding- Ex Libris rebranding- Givaudan rebranding- Spaghetti Factory rebrandingHow do you rate the rebrandings? Take part in our survey now. The best comments will be published in the next issue of MK and online: https://de.surveymonkey.com/r/GCHJGZ5