Launch of Tamedia's new advertising and user market

From November, Tamedia will be positioned with a new advertising and user market.From mid-November, the Swiss media group Tamedia will be reorganized. The core of the realignment will be a strengthened user market organization and a central advertising market, in which the previously decentralized sales teams will be combined into a joint cross-language and cross-title unit. The advertising market organization will operate under the name "Tamedia Advertising" and will be part of the new Advertising & Commuter Media division, which also includes the 20-Minuten Group. The Paid Media division will be headed by Marcel Kohler, currently head of the 20 Minuten division, and will include the reader marketing and product management teams as well as the editorial offices of the paid media. The new division will be headed by Serge Reymond, previously Head of Tamedia Publications Romandes and Medien Deutschschweiz. "Thanks to the intensive work of the project team, we are able to launch the new divisions a little earlier than planned," says Christoph Tonini, CEO of Tamedia. "Booking cross-media and cross-platform campaigns will be easier with Tamedia Advertising, and we are also planning new digital and cross-media advertising offers in the coming months. "The new Technology & Digital Ventures division will start as announced on January 1, 2017 under the leadership of Samuel Hügli and comprises the previous Corporate IT, IT Publishing, IT Digital and the digital ventures such as Doodle, Olmero and the investments in Zattoo and Book a Tiger. Tamedia's other divisions will remain unchanged.