Experts in Brand Leadership graduated for the third time

The graduates with the course directors Peter Felser and Max Meister (zVg)The third edition of the CAS (Certificate of Advanced Studies) Brand Leadership was launched at the HWZ this spring. The course is dedicated to holistic and strategic brand management. Lecturers include heads of major brands such as Thomas Amstutz (CEO Feldschlösschen Group) and Urs Riedener (CEO Emmi Group), advertisers such as Dominique von Matt and Martin Spillmann as well as leading academics such as neuromarketing expert Dr. Hans-Georg Häusel and professors Torsten Tomczak and Sven Reinecke from the University of St.Gallen. "The high quality of the lecturers obviously rubs off on the participants," explains Peter Felser, who is responsible for the course together with Max Meister, and the graduation ceremony took place on September 30, 2016 at the "Più" restaurant in Zurich. The best overall grade was achieved by Zsuzsanna Borsa, Dominik Mätzener, Claudia Unterlechner and Miranda Zawrzykraj with a grade of 5.5. The experts also awarded Therese Baumann, Stefan Erhart, Tatjana Meichtry and Eva-Maria Szabó for the best short presentation.The course is aimed at brand-savvy managers who want to strengthen their strategic understanding of brands. Through guest lectures, case studies and excursions, the course combines the latest scientific findings with proven rules for success from practice.The graduates of CAS Brand Leadership 2016Therese Baumann, Zsuzsanna Borsa, Jürg Burkhalter, Carole Burri, Alexander Carisch, Anna Czerwinska, Anna Domagala, Stefan Erhart, Birgit Faller-Füllgraff, Adrian Grabe, Marietta Hersche, Fabienne Leuenberger, Dominik Mätzener, Tatjana Meichtry, Lisa Melnikova, Sabrina Molinari, Marc Pfyffer, Jasmin Röllin, Martina Steffen, Eva-Maria Szabó, Claudia Unterlechner, Simon Wüthrich, Miranda Zawrzykraj, Vanessa Zwinselmann