Havas Worldwide Zurich: One suicide affects several lives

The joint goal of SBB and the Canton of Zurich is to reduce suicides and attempted suicides. In collaboration with other partners, a communication campaign is being launched to break down taboos. Havas Worldwide Zurich was commissioned to develop a national campaign on this topic, incorporating the emptiness that every suicide leaves behind into the visual language of the campaign by depicting a family whose father appears as a white void. This conveys in a catchy way that several lives are always affected by such a death. The campaign motto "Talking can save" aims to remove the taboos surrounding this sensitive topic. In life crises with suicidal thoughts, it is crucial to talk about problems - whether in a personal setting or with specially trained people, such as the counselors at the Dargebotene Hand (Tel 143). Talk about it: This applies not only to people in crisis, but also to those around them. After all, it is not true that talking about suspected suicidal thoughts will give someone the idea all the more. The nationwide campaign is set to run for three years and is focusing in particular on raising general awareness in the first wave. The central platform for this is www.reden-kann-retten.ch. The website with lots of background information and specific tips for people in crisis and for those around them is being promoted to the public with a broad banner campaign.Responsible at SBB AG: Reto Meissner (Head of Marketing Communications), Marco Serratore (Communications Manager), Michelle Rothen (Head of Communications Consulting), Tobias Ebinger (Project Manager), Sabine Walther (Media), Christina Brändli ( Suicide Prevention Coordination Office) Responsible at Prevention and Health Promotion Canton of Zurich: Sibylle Brunner (Canton of Zurich Representative for Prevention and Health Promotion), Annett Niklaus (Canton of Zurich Representative for Prevention and Health Promotion), Annett Niklaus (Canton of Zurich Representative for Prevention and Health Promotion). Sibylle Brunner (representative of the canton of Zurich for prevention and health promotion), Annett Niklaus (responsible for communication and campaigns).Responsible at Havas Worldwide: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Michael Kathe (Creative Director), Bruno Manser (Digital Creative Director), Peter Schäfer, Lukas Bossart (Strategy), Priska Meyer (Art Director), Mathias Bart (Text), Caroline Ronzani, Nuria Büchi (Consulting), Tobias Müller-Theis (Havas Digital), Toni Gadza (Production Manager d+p), Noemi Rubera (Polygrapher).Photo image: Felix Schregenberger (image processing)