Abächerli Media AG pursues sustainable growth strategy

Freddy Fallegger, Hansjörg Schlüssel and Christian Zemp (from left).Strategic cooperation with Schlüssel DruckFollowing the management buy-out of Abächerli in 2013 by Christian Zemp and Freddy Fallegger, the two owners have been working intensively on the management of the company. The result is the "Strategy 2018", which envisages healthy, sustainable growth and careful development.As a first step in the implementation of the vision for the future, Christian Zemp and Freddy Fallegger acquired a stake in Schlüssel Druck in Sursee on October 1, 2016. Both the company and the Schlüssel Druck brand will continue to exist. The business will continue to operate under the existing name and will be managed by Hansjörg Schlüssel until his retirement in June 2018.Promising partnershipThe strategic partnership between Abächerli and Schlüssel Druck is a win-win situation: For Hansjörg Schlüssel, the long-term succession solution has been optimally set up and Abächerli can strengthen its position in the Sursee region. "With the investment and the subsequent complete takeover of Schlüssel Druck, we are taking an important step in pursuing our growth strategy," says Freddy Fallegger, co-owner and Head of Sales/Marketing. Christian Zemp, co-owner and Managing Director, adds: "It is important to us to continue the philosophy of Schlüssel Druck - and to complement it with our goals and corporate principles". This includes among others The company also offered all employees the continuation of their contracts.Great experience in LED offset printingAbächerli, a 125-year-old company with a long tradition in Sarner, is characterized by a strong spirit of innovation. This is reflected, among other things, in the technology partnership with Heidelberger Druckmaschinen AG. Since fall 2014, Abächerli has been printing with the pioneering LED printing technology in pin-sharp HD quality and with luminous color brilliance. The extensive experience in LED offset printing benefits customers directly. Abächerli is also pioneering in digital printing and has been printing in the 700 x 330 mm banner format since February 2016.Strengthening the market position in SurseeThe continuation of Schlüssel Druck, which in future will position itself as a print store with an integrated graphics department and as a copy store, is promising. Hansjörg Schlüssel is also convinced of the partnership with Abächerli in terms of long-term succession planning: "In a difficult market environment, Abächerli has grown continuously and healthily over the last ten years. The company has created 30 new jobs and today has 50 employees. Christan Zemp and Freddy Fallegger are looking to the future with confidence and want to continue the success story: "On the one hand, we are achieving our goal of growth by maintaining existing partnerships and customer relationships and investing in the acquisition of new customers. On the other hand, we are entering into cooperative ventures with print shops that are looking for a sensible succession plan that promises success for all concerned."