Campaign: Wastewater treatment explained in a fun way

Abwasser Uri aims to give schoolchildren an understanding of its wastewater treatment plant in a playful way. Herger Imholz created the complete corporate identity with the protagonist "Fred the fish". The story is launched by means of an unmistakable 360° image campaign with a spectacular 3D animated film teaser. A comic in booklet form provides an exciting guide to Fred's eventful story. Accompanying measures include advertisements, posters, various giveaways and the responsive website with parallax scrolling.Responsible for wastewater Uri: Beat Furger (Management), Andrea Imfeld (Administration); responsible at Herger Imholz: Yves Herger (Creative Direction), Philipp Michel (Art Direction), Jasmin Zurfluh (Graphics), Andreas Schuler (Polygraphy), Sebastian Mehl (Web Development)Project direct link: www.hergerimholz.ch/projekte/fred-der-fischAnimated movie direct link: www.vimeo.com/168936529Information Herger ImholzHerger Imholz AG is a design agency operating throughout Switzerland with offices in Uri and Zurich. It specializes in brand strategy, brand conception and brand management. This for over 200 clients in the disciplines of print, web, signage, packaging, motion and sound.Company form: Public limited companyFounded: 2005Owner: Yves HergerManaging Director: Mathias BamertOffices: 6460 Altdorf & 8006 ZurichEmployees: 10