New CAS Health Communication course

The healthcare industry is in a state of upheaval: increasing life expectancy, tougher competition and cost growth are just some of the keywords. This means that individual providers (such as health insurers, the pharmaceutical industry and service providers) are navigating between the complexity of healthcare issues, the interests of their stakeholders and the reputation of their company. Communication plays a central role in this process.That is why the MAZ and the Institute for Business and Regional Economics IBR of the Lucerne School of Business have jointly developed a new course of study throughout Switzerland - the CAS Health CommunicationThis is aimed at current or future communication and marketing managers in the broad environment of the healthcare sector and also strikes a chord with the times, as Jeannette Nagy, head of studies at the MAZ, explains: "There are three reasons for this. First: The topic of communication in the healthcare industry is gaining in importance. Second, general communication courses cannot be transferred to the healthcare industry without additional knowledge. Third, all healthcare courses offered on the market to date touch on the topic of communication at most. "The course will be held for the first time from March to August 2017. A maximum of 16 participants will be admitted.Info events: 07.09.2016 and 4.10.2016, 18:15 to 19:30