Maintaining the value of print

"The Trick" by Emanuel Bergmann is printed in sections in the commuter newspaper 20 Minuten."At a time of fascination with the digital world, it is also important to cultivate the special value of print," says Pietro Supino, publisher and Chairman of the Board of Directors of Tamedia. "The true richness lies in the juxtaposition of possibilities and in diversity. The follow-up novel in 20 Minuten can be seen as a newly conceived form of cultural promotion, and I am delighted that the idea has developed into a joint project." "The Trick" is the story of lost and regained illusions surrounding the rabbi's son Mosche Goldenhirsch. Once he was "the Great Zabbatini" who celebrated success in Berlin in 1939, today he is a grumpy old man in Los Angeles who has lost faith in the magic of life. Until he is visited by a young boy who wants to use magic to prevent his parents' divorce. A truly magical book for which Hollywood is already interested in the film rights. "The information we consume every day makes it difficult to concentrate on anything. We wanted to counter this modern behavior. Forgetting everything for twenty minutes every day and giving readers a great story - that was our joint idea. Emanuel Bergmann's "The Trick" is a novel that touched me, and I hope a few others feel the same way," says Philipp Keel, Diogenes publisher.Marco Boselli, editor-in-chief of 20 Minuten, adds: "Doing things that surprise - that has always been part of the 20 Minuten success story. With this in mind, I am looking forward to Switzerland's most innovative media brand reviving the almost forgotten tradition of the serialized novel. "The collaboration between Tamedia and Diogenes will be accompanied by a campaign to inspire readers. Slogans such as "Finally read a book again, that's the trick" or "You should never miss a good story, that's the trick" accompany the joint campaign by the commuter newspaper 20 Minuten and Diogenes. 20min.ch/thetrick to read.