12 success principles for a consistent focus on the customer

BOOK TIP In the book "The customer-oriented company", the authors Franz Gresser and Kai Riedel explain why it is important to know your customers exactly, which service level is the right one for you and how you can lead your employees towards more customer orientation.Half-hearted service optimization measures as a fig leaf - or genuine customer orientation? This book explains which areas of the company are relevant in order to set the right priorities. You can tell that the authors work as management consultants, as they repeatedly point out that many things are received very differently by customers than top management intended. The fact that it is important to respond to customer needs and to focus on the customer as a company may not be the most recent insight, but The customer-oriented company provides many useful tips and background information for successful customer acquisition and retention - from employee management and the value system of a company to process and communication aspects.getAbstract recommends the book to anyone who would rather invest in the quality of their service than in acquiring new customers.getAbstract rating: 6Feasibility: 8   Degree of innovation: 5Style: 6

Publisher: Schäffer-PoeschelYear of publication: 2016Pages: 269ISBN: 9783791035383