Lucky-Bottle: Online promotion for Migros cult drink

CAMPAIGN To thank its fans, Migros is launching an online campaign for the popular drink Ice Tea in collaboration with the agency Jung von Limmat."From us. From here" - what Migros cares about, it makes itself. Under this label, the retailer now manufactures over 10,000 products itself in Swiss production facilities, creating product classics that people no longer want to do without. These include the Migros cult ICE TEA, the nation's most popular iced tea. To thank its loyal ICE TEA fans, Migros is launching the "Lucky Bottle" online competition. Following the successful ICE TEA campaigns "Pack your bags" (2015) and "Sweet Ticket" (2014), this time Migros is taking users on a journey to the birthplace of the cult drink - the production halls of Bischofszell Nahrungsmittel. Every year, a good 27 liters of ICE TEA are consumed per capita throughout Switzerland. To quench the thirst of Mr. and Mrs. Swiss, more bottles have to be produced on hot days. The competition on www.lucky-bottle.ch or in the Migros app plays with this mechanism: with the help of a winning code on the ICE TEA lids, users can place their ICE TEA bottles on the conveyor belt and label them with their name. As soon as the daily production target is reached, the conveyor belt stops. The "Lucky Bottle" mark distinguishes the respective daily winner.