TV is the world's most popular moving image format

MEDIA REACH 15 to 29-year-olds in Switzerland consume a total of 94 minutes of video content every day. Of this, 81% is content from TV.TV companies from around the world, including companies from Germany, Spain and the Netherlands, have recently published studies on video consumption, confirming recent research by Thinkbox (consortium for TV advertising in England) and of the VAB (American Video Advertising Bureau)TV also dominates video consumption in Switzerland, and not just among the older population. Of the total of 94 minutes a day that 15 to 29-year-olds in Switzerland spend watching video, 76 minutes or 81% are invested in live TV.