Diploma ceremony marketing specialists: 634 graduates honored

Winner of the Swiss Marketing Award 2016: Barbara Felix, the best marketing specialist of the year 2016, with Andreas Balazs, President of the Examination Commission.Around 1,300 people from all over Switzerland and neighboring countries took part in the national diploma ceremony for the new marketing specialists with a federal certificate last Saturday in the KKL Lucerne. A total of 781 candidates took the challenging exam; 81.17 percent of them succeeded. The overall grade point average for 2016 was 4.36. This corresponds to the second highest overall grade point average in the history of these examinations."Keeping an eye on the personal product life cycle"In his speech, Andreas Balazs, President of the Examination Committee, congratulated the newly graduated marketing specialists and praised their will and commitment to master a demanding in-service training despite increasing demands in the work environment. Balazs also advised the 634 talents not to rest on their laurels: "Make sure you keep an eye on your own product life cycle. Keep yourself fit in terms of content and expertise, actively build up and expand your networks. "Head of examinations Robert Wernli paid tribute to the successful graduates: "The class of 2016 has performed well at a high level." The candidates had prepared excellently and put in a top performance at the right moment: "They managed to call up their competencies to the letter."Excellence honoredThe Swiss Marketing Award was presented for the eighth time at the KKL Luzern. Barbara Felix was honored as the best student of the year with the "Oscar" of Swiss Marketing. She graduated with the best overall average (5.3).Other top performers in the written subjects were: Claudia Graf (Marketing Concept); Sonja Stöckli (Integrated Communication); Jana Hochreutener (Sales & Distribution); Sarah Kalule (Market Research) and Bianca Groner (Accounting/Controlling).In the oral subjects, awards went to: Michaela Vock (Marketing Concept); Chiara Forster (Integrated Communication) and Sandra Lehmann (Presentation and Communication Techniques).Inspiring show actsThe diploma ceremony of the Marketing Professionals 2016, which was once again hosted by Melanie Winiger with panache and in her usual casual and competent manner, featured well-known show acts. Among them were the drummers from Drums2Streets and the young Swiss band Yokko.It was not least these show acts that gave the diploma ceremony a glamorous setting and thus created a worthy festive setting for the main protagonists of the evening: the successful graduates of the Marketing Fachleute exam, who are now ready for further career steps with their federal certificates. Ready for the world of business, where these proven connoisseurs and experts will make a difference.