Strong voice for communication

ADVERTISING DAY For the first time, Kommunikation Schweiz, the successor organization to Schweizer Werbung, has invited guests to the traditional „Advertising Day.“.

Filippo Lombardi, Member of the Council of States and President of Communication Switzerland, surrounded by speakers Ian Logan (left) and Claude Nicollier (right).140 top representatives of commercial communication in Switzerland met on Friday, May 27, at the Olympic Museum in Geneva for the first members' meeting of Communication Switzerland. For the association's president, Filippo Lombardi, a member of the Council of States from Ticino, the meeting was proof of the new national force that encompasses all parts of the country. Previously, interests were represented by one association in German-speaking Switzerland and one in French-speaking Switzerland. These now function as sections of the umbrella organization for commercial communication. A new section has also been established for Italian-speaking Switzerland.Test pilot and OlympicsPascal Broulis, Cantonal Councillor of the Canton of Vaud, conveyed the greetings of the cantonal government. Nasa test pilot and astronaut Claude Nicollier fascinated those present with moving images of his trips into space. Ian Logan, OC General Director, provided information about the 2020 Youth Olympic Games in Lausanne.Expensive court proceedings savedIn a panel discussion moderated by Mireille Jaton, Publicis CEO Curdin Janett, ADC President Frank Bodin and Roman Hirsbrunner, President of Leading Swiss Agencies LSA, among others, discussed the future of advertising. Peter Leutenegger, a member of the Swiss Fairness Commission's arbitration chamber, then presented the activities of this self-regulatory body for commercial communication, which is made up of equal numbers of representatives. It has now been operating successfully for 50 years and has saved the advertising industry many expensive court cases. 60 people attended the event, at the end of which Werbewoche awarded the title of "Advertiser of the Year" to Thomas Wildberger, CCO of Publicis, who beat Dennis Lück from FCB Zurich and Livio Dainese from Wirz.