The best time for social posts
SOCIAL MEDIA Posts on the hour: This is a cardinal mistake made by the majority of brands on social media. For one thing, users are online at different times. With this logic, social media teams often post past the user. But when is the best time instead? This is revealed by the tracking company Socialbakers.Timing is critical for successful social media marketing, whether it's chronological or algorithm-based newsfeeds. A good time to publish depends on the social network, the industry, and a brand's various stakeholders. Socialbakers shares four tips that social media teams can use to find the right time for each post.1. engagement of past postsThe easiest way is to look at historical data. Get an overview of which of your posts performed particularly well at which times. But: You should take into account that timing is not everything and that quality content sometimes also performs well independent of the point in time. Deliberately remove these outlier posts from your analysis.2. Facebook's "When your Fans are online".Engagement on your own posts alone doesn't show the whole picture. If you've never posted around 8:20 a.m., how would you know that's the perfect time? For this, it's best to consult a metric provided by Facebook called "When your fans are online" and combine it with user engagement throughout the day.3. the commitment of the competitionSocial media habits vary greatly between different user groups - each community has its own phases of activity. Therefore, also observe when your community is active based on your competitor pages.4. post predictionsA good algorithm, based on an extensive data pool, can help you select the timing with appropriate predictions. Therefore, when choosing your social media analysis and optimization tool, pay attention to the selection and quality of such prediction algorithms. Socialbakers, for example, provides PrimeTime, a self-learning algorithm for Facebook that analyzes the optimal publishing time for every single post on every page you manage.
