ADVERTISING MARKET On May 19, around 400 guests from the Swiss advertising and media industry gathered at the "StageOne" in Zurich-Oerlikon for Admeira's first customer event.

The major companies Ringier, Swisscom and SRG, which laid the foundations for Admeira, also have to deal with the challenges of digital change. In a panel discussion chaired by Hannes Britschgi, the three CEOs Marc Walder, Roger de Weck and Urs Schaeppi (from left) discussed how they are creating new opportunities with their companies.Direct interaction with customers plays an important role here. For example, TV consumers will be able to order a sample of the advertised product or arrange a test drive for their car at the touch of a button. "We are also increasingly focusing on cross-media solutions, running campaigns across all our channels and aligning them even more closely with target groups," said Martin Schneider, summarizing Admeira's new offerings.The keynote presentation "Changing your Perspective" by Jonathan MacDonald, the internationally sought-after speaker, author of several books and consultant to major international companies, was also about rethinking. In an entertaining and easy-to-understand way, he presented new ways of thinking and effective tools that can help to recognize and seize opportunities to increase success in an environment of constant change.

The major companies Ringier, Swisscom and SRG, which laid the foundations for Admeira, also have to deal with the challenges of digital change. In a panel discussion chaired by Hannes Britschgi, the three CEOs Marc Walder, Urs Schaeppi and Roger de Weck discussed how they are creating new opportunities with their companies.The Swiss Effie Awards took place after the Admeira customer event. The most successful campaigns in the field of marketing communication were honored in ten categories at the awards ceremony. The winners can be viewed on the organizer's website at www.effie.chAnna Rossinelli and her four-piece band provided musical entertainment during the networking session.

The event was held under the motto "Change of Perspective". Admeira is convinced that new perspectives are the best response to the digital transformation and the new needs of the advertising industry. In conversation with moderator Hannes Britschgi, Martin Schneider, CEO of Admeira, explained how the still young company will support its customers with new products and overarching concepts in marketing.

Photo: Stefan Tschumi

Direct interaction with customers plays an important role here. For example, TV consumers will be able to order a sample of the advertised product or arrange a test drive for a car at the touch of a button. "We're also focusing more on cross-media solutions, running campaigns across all our channels and targeting them even more," said Martin Schneider, summarizing Admeira's new offerings.

The keynote presentation "Changing your Perspective" by Jonathan MacDonald, the internationally sought-after speaker, author of several books and consultant to major international companies, was also about rethinking. In an entertaining and easy-to-understand manner, he presented new ways of thinking and effective tools that can help to recognize and seize opportunities for increasing success in an environment of constant change.

Even the major companies Ringier, Swisscom and SRG, which laid the foundation for Admeira, have to deal with the challenges of digital transformation. In a panel discussion chaired by Hannes Britschgi, the three CEOs Marc Walder, Urs Schaeppi and Roger de Weck discussed how they are creating new opportunities with their companies.
Admeira's customer event was followed by the Swiss Effie Awards. During the networking, Anna Rossinelli and her four-piece band provided musical entertainment. (pd)