Increasing advertising pressure on the Internet
ADVERTISING MARKET Advertising pressure on the Internet is rising sharply. Television is also growing. As a result, electronic media are experiencing growth. This is shown by the figures from the Goldbach Index (GEMI) on advertising pressure in March 2016.
More and more advertising money is flowing into the Internet.Internet gained 10 points in the GEMI last month and is now at a new high of 946 points. Advertising pressure in the TV sector also increased by 7 points. Radio loses 2 points compared to the previous month, but is still average compared to recent years, while the overall market for all media remains at 240 points. The electronic media sector gained 5 points and now claims 683 points.The Goldbach Index (GEMI)The index initiated by the Goldbach Group for advertising pressure in the overall market and in the electronic media is based on the monthly data collected and published by Media Focus at 100%. The GEMI provides information on the indexed development of the various electronic media in comparison to the overall market since the introduction of the first advertising window in 1993 (digital advertising space from 2007). The monthly seasonality is filtered out of the time series in a two-stage process. In the short-term analysis, the past 12 months of the electronic media TV, radio and Internet are shown.
