Campaign unites Donald Trump, Kim Kardashian and basketball
CAMPAIGN Axel Springer's personalized news platform for Samsung smartphones, Upday, is now launching its first advertising campaign under the motto "Everything that interests you".
The campaign combines news topics with personal areas of interest, such as Donald Trump, Kim Kardashian and basketball.The motifs show illustrated collages of well-known icons. They illustrate the Upday concept by combining news topics with users' personal areas of interest. Upday offers users two types of content: 'Need to Know' information, which is selected by an editorial team in the respective country, and 'Want to Know' information, which is compiled by an algorithm-based service according to the user's individual interests.The campaign was developed by the agency Cheil Germany and will take place in print, online, mobile and social media over the coming months. Following the launch in Germany, it will also be shown in France, Poland and the UK.Peter Würtenberger, CEO Upday, says: "The campaign is aimed at an audience of millions, as is Upday's unique offering: the combination of curated journalistic content with information selected by an algorithm - no other news aggregator does this. The tonality of the campaign corresponds to the young and creative target groups, for whom the quality and credibility of news on the Internet are particularly important. "The subjects:More about the Upday app can be found here.
