Swiss advertising market only growing slowly

ADVERTISING MARKET The Advertising Expenditure Forecast from ZenithOptimedia shows that the Swiss advertising market is only growing slowly compared to other countries.The global advertising market will grow by 4.6% this year - compared to 3.9% in the previous year. This is according to the latest Advertising Expenditure Forecast published today by ZenithOptimedia. According to the forecast, global advertising expenditure will reach 579 billion US$ in 2016 - and even more than 600 billion US$ next year and the year after.In Switzerland, however, growth will be somewhat more modest this year with an increase of 0.4%. "In our market, we are still feeling the pressure caused by the appreciation of the already strong franc. This is noticeably unsettling some sectors of the economy, but we are still reasonably optimistic about the future," says Beat Krebs, CEO of ZenithOptimedia Switzerland, analyzing the situation. ZenithOptimedia is forecasting growth of 1.2% for the Swiss market in 2017 and 1.7% for 2018.The main drivers of growth in Switzerland in 2016 are online advertising (+10.8%), cinema advertising (+11%) and out-of-home advertising (+2.6%). TV also grew slightly at +1.5%, while print media continued to suffer losses (magazines -1.7% and newspapers -2.2%).About the Advertising Expenditure ForecastZenithOptimedia has been producing the quarterly forecasts for over 80 countries since 1987. They serve the advertising industry as a valuable barometer for planning its media activities and are also used by media, advertising agencies, management consultants and analysts. The study can be ordered at