Out-stream video makes branding advertising on smartphones scalable

VIDEO ADVERTISEMENT Online video budgets are increasing, but in addition to in-stream video, there is a lack of other attention-grabbing forms of advertising that make video advertising scalable across desktop and mobile. Standardized outstream video formats are developing into a high-quality addition to classic pre-roll.The in-stream video model (pre-, mid- and post-roll) is now established and has been learned by users, but often lacks net reach. This and the high abandonment rates of skippable in-stream ads make alternative options necessary in order to communicate effectively on the Internet in an audio-visual manner. In the past two years, formats have become established that integrate themselves into the editorial content stream of websites and thus simultaneously demonstrate high attention and acceptance values among users. These out-stream video formats solve two problems: Firstly, they can supplement the missing reach in in-stream campaigns and mobile users can be picked up with a strong branding advertising medium. Secondly, you can use the same VAST tag for out-stream placement that is already supplied by the client for the in-stream campaigns. No additional costs are required for the creation of mobile advertising media, and such out-stream formats are offered by Stailamedia, for example. Premium environments and individual targeting segments can be booked via the media and data exchange. The out-stream products can be booked programmatically via any video DSP and are available for mobile, tablet and desktop. Billing only takes place once the advertising material has been visible in accordance with IAB standards, for example on the sport.ch website.