No experiments with logos

COLOR LESSON 99designs analyzed 14,000 requests for logo competitions on its platform to find out which colors different industries use to attract the attention of their target group.You're always right with blueThe color blue is most desired in logos for auditors, in the healthcare, real estate and technology industries. It will not give a negative impression to potential cooperation partners or customers. As "safe" as the use of the color blue appears at first glance, it attracts little attention because it can be found in almost all logos.Luxury moves in with black In the entertainment industry, the photography sector and retail, entrepreneurs want the color black to present their business. Black is perfect for the creative scene and stores that want to stand out from the competition with high-quality products.Agriculture goes greenFor companies with an agricultural focus, green is the color of choice. However, this sector does not want to do without black and blue completely.Pink and brown, the logo killers?While there are differences between industries when it comes to favorite colors, almost everyone agrees that the colors pink and brown are definitely out of the question for a logo. This means that the industries fail to recognize the positive associations of pink: such as security and warmth. And with brown: reliability and resilience.

An overview of the colors and their properties. Source: 99designs