Storytelling & Swiss brands: Who tells the best stories?
MK OPINION What does good storytelling look like? And which Swiss brands are the most successful? Your opinion is needed!
Exciting stories as a marketing tool: Storytelling is also becoming increasingly important for Swiss brands.Storytelling is becoming increasingly important for marketing and is the subject of the Swiss Marketing Day. Brands such as Coca Cola and Red Bull manage to stage themselves with exciting stories and thus leave a lasting impression.what must successful storytelling look like? And which Swiss brands advertise best with stories? Your opinion is needed. Take part in our short survey now (three questions, duration approx. five minutes). The best comments will be published in the next issue of MK and online.
>>> To the survey <<<
About MK Opinion
Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition. MK Marketing & Communication published. Opinion polls to date:- January 2016: Sports sponsorship- December 2015: Mobile Advertising- November 2015: Trade media- October 2015: Digital Marketing- September 2015: NeuromarketingBy the way: The results of our latest survey "Is the joint venture between Swisscom, Ringier and SRG good for the advertising market?" will be published at the end of February in MK issue 02/2016 and on www.m-k.ch.
