Supertext celebrates its tenth anniversary

ANNIVERSARY On February 1, 2006, Supertext was the first web-based text agency to go online with a "text tuning service". Ten years later, Supertext is one of the 100 largest language service providers in the world, with more than 700 freelancers and 30 permanent employees in Zurich, Lausanne and Berlin."The first order came in on February 2, 2006, one day after we had the site online," recalls Rinaldo Dieziger, founder of Supertext. "We immediately wrote back an email that looked like an automatic order confirmation!"A system for successTwo years later, Supertext and its web-based processing system were on the list of Red Herring's Europe Top 100 Technology Startups. And earned Dieziger a nomination as "Entrepreneur of the Year". Supertext relied on its own team of developers right from the start. And thanks to continuous further development, it covers all facets of the business with a single, internationally scalable online system: CMS, online price calculator, order process, order processing, freelancer management, customer management, accounting, dunning, CRM, reporting. The system is now not only used via a website but also via plugins (WordPress, Drupal, etc.) or via API with orders. Today, more than 5800 customers from 2900 companies and more than 700 contracted copywriters, authors, translators, editors and proofreaders manage their orders and jobs via the platform.From text agency to translation agency to language service providerRinaldo Dieziger looks back on the rapid development of the services and the customer portfolio: "Companies demanded additional languages quite quickly. In Switzerland, mainly French, Italian and English. Today, we offer more than 30 languages." Supertext discontinued its original "text tuning service" in 2014 and transformed it into a proofreading, editing and editing service.Content marketing, SEO and website localizationThe internet has not only changed Supertext as a copywriting agency, but also its text assignments. Ten years ago it was mainly letters, brochures, flyers and media releases, but today Supertext writes and translates content for websites, blogs, social media, online stores, landing pages, newsletters and storyboards for YouTube films. Just recently for its own 100-second company presentation.