Ruf Lanz: New leading role for dairy cow Lovely
Ruf Lanz is bringing Lovely the cow back to life for Swiss dairy farmers. In a new TV commercial, the advertising heroine is set to highlight the strengthening effects of milk on our teeth.
During the Ice Hockey World Cup, the whole world is watching Zurich and Bern. In addition to sport, Lovely, the advertising heroine of Swiss milk producers created by the Ruf Lanz agency, is also taking center stage. Her message: milk makes for strong teeth. However, the cow doesn't need any words for this, but provides active proof in moving images. The new TV commercial can be seen on various Swiss TV stations from April 10 to May 10.
> To the spot
Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Dennis Maitzen (consulting), Lorenz Clormann (AD), Torsten Maas (text). Responsible at Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Advertising & Media), Martin Rüst (Head of Advertising). Production: Brand film, Uli Scheper.
> To the spot
Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Dennis Maitzen (consulting), Lorenz Clormann (AD), Torsten Maas (text). Responsible at Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Advertising & Media), Martin Rüst (Head of Advertising). Production: Brand film, Uli Scheper.
