What is the difference between Adwords and Adsense?

GLOSSARY When it comes to search engine optimization in connection with ads, marketers can't avoid the terms Adwords and Adsense. But what do they actually mean?With Adwords ads can be created that are displayed on relevant Google search results pages and on partner websites. For example, online stores place ads on Google Adwords. These are then placed above or next to the search results.Adsense differs from Adwords in that the ads are placed on the websites of so-called publishers, i.e., website operators who provide their own content. Google pays the web publishers for the ads on their websites based on the number of clicks or impressions from users that are achieved with the ads - depending on the type of ad. As an example, when someone clicks on an ad, Google receives 32 percent of the click cost and the website owner receives 68 percent.So this means that you spend money on online advertising with Adwords and as Google's Adsense partner, you receive a portion of the money that the Adwords customer pays to Google for their online advertising. meg